FAQ for manufacturers
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Overview
Printing
What advantages do I have by giving a print order directly to ContentCard©?
Product placement in retail
How are my cards displayed in retail outlets?
Logistics & distribution
How do you ensure that the products are at the POS just in time?
Merchandising
Who is responsible for merchandising?
Which services does merchandising entail?
Creation and design
Which card formats do you offer?
Can you help me with design-specific questions?
Category management
How do you ensure that the products are sold as well as possible?
Inventory Management
How do you guarantee that there are always sufficient goods hanging on the hooks?
Reporting
Do I receive an overview of my sales?
Administration (invoicing & billing)
Printing
- How much does printing cost?
Costs for printing cards depend on the number of cards, the number of artworks, the finish, the material and the extent of personalisation required. We are happy to advise you and to draw up an offer tailored to meet your needs.
- How long are delivery times?
After receiving the all-clear for printing, the cards can be printed, distributed and hung on the hooks in the retail outlet within a period of 4-6 weeks.
- What advantages do I have by giving a print order directly to ContentCard©?
- Coordination of entire printing process
- Optimal value for money
- Advice concerning layout and design process
- Comprehensive no-hassle package
- ContentCard© bears the entire responsibility for the print quality
- Complete transparency
Product placement in retail
- How are my cards displayed in retail outlets?
We have a wide range of displays available in our portfolio and retail channels. How exactly cards should be displayed in each mall is agreed separately for each individual case. Our team is happy to work together with you to draw up an individual solution for selling your products, for example directly at the counter (counter stands)
Logistics & distribution
- How do you ensure that the products are at the POS just in time?
Thanks to our many years’ experience in the area of logistics and distribution, our own logistics centre of over 3000m² and well over 150 employees, ContentCard© is in the perfect position to cope with all logistical requirements. As a rule, the logistical requirements of the parties who are to be supplied with goods are discussed and any commissioning or packaging aspects detailed before putting everything into practice and delivering the goods on time.
Merchandising
- What is merchandising at all?
Merchandising allows products to be displayed as well as possible at the POS and sold or lost products to be replenished. This supports both the retailer and the content provider in their efforts to boost sales and display goods as well as possible.
- Who is responsible for merchandising?
We work together with several merchandising agencies in the Federal Republic of Germany. We also have our own in-house merchandising team in order to be able to react flexibly and spontaneously to your requests.
- Which services does merchandising entail?
- Carrying out initial installation and regular merchandising in all markets
- Checking installation of goods on the basis of agreed planograms
- Documentation of situation before and after goods are installed (photos & reports)
- Training staff and checking knowledge, providing training material (online & offline)
- Gathering information on customer behaviour in markets
- Following up on the information gained by the merchandising team after visiting the store, including follow-up orders and online reporting
- Providing markets with ordering tools
- Automatic ordering and delivery analysis by keeping a consignment warehouse with minimum stocks
Creation and design
- Which card formats do you offer?
We have several standard formats in our portfolio. In the category “standard formats” you can find an overview for you to download. We are also happy to design an individual product tailored to suit your needs.
- Can you help me with design-specific questions?
Our design department is happy to provide help and advice. We are happy to create artworks suited to your needs or to help with the pictures and texts you need. Prices on request.
Category management
- How do you ensure that the products are sold as well as possible?
Displaying the right products in the right way in the retail outlets is crucial. ContentCard© can assist you in this regard with professional category management. Planograms are used to ensure that the available sales area is used as well as possible.
Inventory Management
- How do you guarantee that there are always sufficient goods hanging on the hooks?
The sales figures at the individual POS are used to automatically generate delivery jobs for the respective POS or merchandisers. Based on the sales figures and goods in stock, an analysis of planned and actual figures is drawn up and used to order the production of further cards.
Reporting
- Do I receive an overview of my sales?
Thanks to online real-time reporting, automatic generating of reports and the possibility of accessing a wide range of statistics, reports and analyses you have an overview of all sales at all times. You can generate the reports you require on all top-ups, sales and other business transactions in the required format and for the required period.
Administration (invoicing & billing)
- How are products billed?
ContentCard© assists you in settling accounts with the various partners on each trade level. Depending on what you prefer, we are also able to provide third party billings according to either an agency or trade model. Any problems which may arise are resolved quickly and easily using data clearing.
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